Work
Lead Product Designer
UX DESIGN
UI DESIGN
DESIGN SYSTEM
UX RESEARCH
UX WORKSHOP
WEB DEV
Tools
Figma
Figjam
Notion
Trello
Webflow
PROJECT TYPE
Web & responsive mobile
SECTOR
Web3 SaaS
Pitch
Gokaden provides a platform (Playground) that empowers brands to transform their fans and followers into a vibrant community of creators, expanding their reach and vision. Playgrounds are built on the five pillars of Gokaden : Open participation, Trully social, Gamified interaction, Decentralized marketing & Enhanced interactions.
Workflow
User research (user interviews, empathy map, personas, defining problem statement, etc.)
Prioritization & ideation (worst possible idea, crazy eight, user journey mapping, defining the key product characteristics, etc.)
Product mapping (defining the product architecture: articulation of features in the form of a user flow)
UX conception (wireframing starting from the needs: what is important for the user, detailed edge cases)
Graphic chart (definition of the visual identity: selection of personality, colors, typography, iconography, illustrations/photos, etc., in collaboration with the brand designer)
UI & implementation (pixel perfect, responsiveness, prototype, animations, components library, etc.)
Challenges
Conducting workshops
Very tight deadlines
Collaboration with an external agency
Adapt to various strategic pivots
Build website through Webflow
Learnings
Adapt and conduct design sprints
Dark mode and accessibility
Rapid prototyping
Build scalable designs and components
You can sign a client with just a figma prototype
