H

Work

Biernard Pro

Biernard Pro

Co-Founder - Product

UX DESIGN

UX RESEARCH

MARKETING

Tools

Figma

Github

Mixpanel

PROJECT TYPE

Web

SECTORs

Craft beer

SaaS

Pitch

Pitch

Pitch

Thanks to this platform craft brewers can manage their visibility on biernard app, get market insights and access marketing tools.

Workflow

Workflow

Workflow

  • User research (user interviews, survey, competitor analysis, personas, in store observations, etc.)

  • Prioritization & ideation (user journey mapping, experience map, defining the key product features, etc.)

  • Product mapping (defining the product architecture: storyboard, user flow, site map)

  • UX conception (wireframing starting from the needs: what is important for the user, detailed edge cases)

  • Branding (definition of the visual identity: selection of personality, colors, logo, illustrations, etc.)

Challenges

Challenges

Challenges

  • Design an easy to use plateform

  • Help brewers with their marketing

  • Marketing acquisition & Business Dev

  • Onboard brewers

Learnings

Learnings

Learnings

  • Take the time to talk to your users and put your beliefs aside

  • Include your users as much as possible in the creation process

  • People who love your product always have time for you

"It is not enough that we build products that function, that are understandable and usable, we also need to build products that bring joy and excitement, pleasure and fun, and, yes, beauty to people's lives."

Don Norman

©2025 Hadrien Dalla Torre

"It is not enough that we build products that function, that are understandable and usable, we also need to build products that bring joy and excitement, pleasure and fun, and, yes, beauty to people's lives."

Don Norman

©2025 Hadrien Dalla Torre

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